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What is BMW Individual?

BMW Individual is a unique division of BMW M that focuses on creating special and bespoke BMW vehicles. Not limited to just BMW M models, BMW Individual offers unique paint finishes on almost any new BMW. Several of the most popular colors are available in Series production through your Client Advisor. Additional unique colors are available through the Special Order process at your local BMW Center, taking exclusivity in design into a completely new dimension.

 

Learn more about BMW Individual.

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BMW Individual | BMW USA