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What benefits does BMW Digital Premium offer in the BMW X3 (from 08/2024)?

The optional "BMW Digital Premium" in your 2025 BMW X3 offers BMW owners access to an expanded BMW ConnectedDrive Store equipped with BMW ConnectedDrive upgrades. Owners of vehicles equipped with BMW Operating System 9 can access premium, advanced digital services and ever-evolving, exclusive content in a flexible and easy way. All offers are bookable through My BMW Garage, the My BMW App, and in-car ConnectedDrive Store. BMW Digital Premium keeps you up-to-date with all your favorite vehicle apps and content with regular app updates. Digital Premium is available for purchase as either a monthly or annual subscription. Please note that subscriptions and certain features or services may not be available in all states.

BMW MAPS
Enhanced, personalized and convenient navigation experience with enriched content and visuals. Traffic alerts, colorful real-time traffic visualization and improved landmark visuals are just some of the enhancements.

ENTERTAINMENT AND APPS
The new in-vehicle BMW ConnectedDrive Store offers you seamless access to numerous apps perfectly integrated into your BMW. Audio and video content is available through BMW apps and many popular 3rd party apps. Gaming is even supported via AirConsole.

INDIVIDUALIZATION 
Individualization features provide additional comfort and a more personal experience. BMW Intelligent Personal Assistant is improved with icons and customizable visuals in the vehicle. Learned driver habits, e.g. Automated Window as geo-based routine enhance the comfort even further. 
Also, an enhanced My Modes enables the driver to precisely customize the interior ambience. In addition to the standard Personal, Sport and Efficient modes, BMW Digital Premium comes with Expressive, Relax and Digital Art Mode.

Models & Equipment
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BMW X3 (from 08/2024) | BMW FAQ