The optional crystal headlights create an all-new light effect that is both highly dramatic and completely functional. Crystals from Swarovski – again arranged in L-shapes and each backlit by 14 LED units – function as side marker lights and daytime driving lights. Whether the lights are switched on or off, the crystals reflect the available light in a multitude of facets. Even sunshine sparks a unique aesthetic in the crystal structure and brings the front end to life. At night, 22 LED units light up the crystals from behind and join with the kidney grille’s contour lighting to create an unmistakable light signature. Two LED elements below the crystals provide the striking daytime driving light signature, integrate the turn indicator and enhance the sparkle of the crystals in each function and color.
The crystal headlights also play a role in a visually expressive Welcome and Goodbye Scenario. When the customer approaches their car, first the illuminated surround of the BMW kidney grille is activated, followed by the enhanced sparkle of the BMW crystal headlights. Then the standard-fit dynamic light carpet is revealed. LED lights integrated into the door sills project four graphics, one after the other, onto the ground just outside the doors of the new BMW 7 Series. This welcome display continues in the interior as part of a neatly composed choreography that enhances the luxury-infused digital experience.
