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What are the differences between BMW ALPINA and BMW Individual?

BMW Individual is the customization range for BMW and BMW M vehicles. Over the years, the ALPINA brand has made a name for itself when it comes to customization options. As a result, the topic of customization with numerous color and material options, including predefined manufacturing offers, will play a central role in the customer journey and the BMW ALPINA product range.

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ALPINA | BMW FAQ