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How do the ALPINA (old) and BMW ALPINA (new) brands differ?

The ALPINA brand will be developed further and integrated into the BMW Group brand portfolio as an independent brand ("Endorsed Brand") BMW ALPINA. In addition to a new brand image, the product range and sales processes will change. The previous orientation of the ALPINA brand focused on the refinement of BMW vehicles across several segments. Future BMW ALPINA vehicles will embody the brand in a new form without neglecting its history and typical ALPINA characteristics.

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